Eden Bakes - The Importance of Being Genuine
by Gareth Smith
Being as genuine and open with your customers as we are, can be a scary thing for some people, some people may not want to show their true selves and feel like they may be criticised or attacked for who they are, some may try to make it all about themselves, but we find that just being honest, showing a true love for your customers and being yourself can make all of the difference in both your life and your business.
"People buy from people"
To keep it simple, we create, sell and deliver both sweet and savoury food in the local areas, and unless what you're selling is a commodity, i.e. electricity, water etc. people don't generally just buy a product, they buy the person, "People buy from people" as they say, no-one wants to just buy from a big faceless corporation anymore and you could argue that they never did?
"It's not just about good and bad people"
More and more these days, people want to get to know who they are buying from and what they stand for, they want to trust them and buy into the lives of the people they are buying their products from.
As a business we feel we put the effort in to get to know our customers to the point where we are friends with lots of them.
We give back weekly where we can, we deliver to areas where others wouldn't, give discounts, give more than customers order (without them asking) help customers at home, look out for people where they need assistance and many other things where we don't necessarily have to, we do this because we want to.
If you're a "bad person" or have negativities about how you treat people in life this will always show through eventually as will being a "good person", but being genuine, that's a different thing. We do these things without the expectation of anything back, not for gain or virtue signalling like others may decide to do.
This is what makes us different to many others.
Ultimately, one way or the other, your character will reveal itself over time and those putting on an act will be found out pretty quickly, so simply being yourself is always the best option.
In the internet age, there are people who "follow" both "good" and "bad" people for different reasons. Of course nobody wants to be ripped off, that is separate thing, but buying into someone's character, be it good or bad, intrigues people.
"You don't have to be a hero"
You don't have to be a hero or be completely self-less and throw yourself under a bus to be respected, it is enough to be genuine and upfront, understand that some people may not like you, the way you do things or even the product you're selling and you should be fine with that, as long as your authentic and not hurting anyone, not ripping people off and generally not being a d*ck it can only be a good thing to have some character.
"It doesn't take a lot to be kind to people"
We take great pride in "just being kind to people", we get to know our customers, we try to make it about them, we make it ideal for them, not us, for us we try to offer value at all times, we don't penny pinch and we're not short-sighted, we own up to mistakes and make it right when we make them, not too much to ask for is it?
So, what do we take from this?
Be kind, be nice, don't be greedy, offer real value and maybe, just maybe, you'll end up with as loyal and fantastic customers that we have the pleasure of serving.